Consumer Psychology - A Life Span Developmental Approach
von: Brian M. Young
Palgrave Macmillan, 2018
ISBN: 9783319909110
Sprache: Englisch
361 Seiten, Download: 3409 KB
Format: PDF, auch als Online-Lesen
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| Preface | 6 | ||
| Contents | 9 | ||
| 1 Definitions and Visions of Consumption | 11 | ||
| Definition of Consumption | 11 | ||
| A Vision of Consumption | 14 | ||
| The Cycle of Consumption | 16 | ||
| Instigation | 17 | ||
| Preparation | 18 | ||
| Consummation | 20 | ||
| Exploration | 22 | ||
| Ownership and Possession: Routines and Renewal | 24 | ||
| Brand Loyalty Revisited | 26 | ||
| Dissolution | 27 | ||
| Toward a Theory of Recycling | 29 | ||
| Summary so Far | 33 | ||
| References | 37 | ||
| 2 Concepts and Themes | 41 | ||
| Epistemological ‘Creep’ | 41 | ||
| Describing Change | 43 | ||
| Émile Durkheim and Sacred/Profane | 43 | ||
| Claude Lévi-Strauss and Raw/Cooked | 44 | ||
| Thesis, Antithesis, Synthesis | 44 | ||
| Some Psychology Now… | 45 | ||
| Conceptual Toolbox | 47 | ||
| Concepts and Natural Categories | 49 | ||
| Images of Childhood | 54 | ||
| References | 62 | ||
| 3 How Consumers’ Minds Work: An Introduction to the Basics | 65 | ||
| Contexts, Environments and Ecology | 65 | ||
| Scripts | 67 | ||
| Motivation | 69 | ||
| Perception | 71 | ||
| Memory | 74 | ||
| Attention | 76 | ||
| From Colour to Metaphor | 77 | ||
| Synaesthetic Description | 80 | ||
| Metaphor | 81 | ||
| References | 85 | ||
| 4 How We Process Information: A Look at Embodied Cognition and Priming | 87 | ||
| Embodied Cognition | 87 | ||
| The Evidence for Embodied Cognition | 89 | ||
| The Theories | 94 | ||
| Metaphors of the Mind | 94 | ||
| Borghi’s (2017) Review | 95 | ||
| An Introduction to Priming | 96 | ||
| Perceiving Without Awareness | 97 | ||
| The Evidence for Priming | 100 | ||
| Brand Priming | 103 | ||
| What Would a Theory of Brand Priming Look Like? | 110 | ||
| References | 116 | ||
| 5 One Mind or Two? An Introduction to Dual Process Theories | 123 | ||
| Dual Process Theories | 123 | ||
| The Hierarchy of Effects | 123 | ||
| Elaboration Likelihood | 127 | ||
| Thinking, Fast and Slow | 128 | ||
| Evolutionary Origins of Two Systems | 129 | ||
| Implicit and Explicit Memory | 133 | ||
| Total Involvement | 135 | ||
| Mindfulness | 138 | ||
| Back to Consumer Psychology | 141 | ||
| Attention Followed by Awareness | 143 | ||
| Being in the Present | 144 | ||
| The Role of External Events | 144 | ||
| Cultivation and Character Development | 144 | ||
| Ethical-Mindedness | 144 | ||
| References | 148 | ||
| 6 Development Through the Lifespan: Is It a Viable Approach? | 151 | ||
| Development Through the Lifespan | 151 | ||
| What’s the Lifespan Like? | 152 | ||
| Life Course Theory | 156 | ||
| Generation Theory | 157 | ||
| Boomers | 157 | ||
| Generation X | 159 | ||
| Millennials | 159 | ||
| Postscript | 160 | ||
| References | 163 | ||
| 7 Erikson’s Stages of Life: Can We Bridge the Gap? | 166 | ||
| Erikson’s Stages of Life | 166 | ||
| Basic Trust Versus Mistrust | 166 | ||
| Autonomy Versus Shame and Doubt | 168 | ||
| Initiative Versus Guilt | 169 | ||
| Industry Versus Inferiority | 170 | ||
| Identity Versus Role Confusion | 171 | ||
| Intimacy Versus Isolation | 174 | ||
| Generativity Versus Self-Absorption and Stagnation | 175 | ||
| Ego Integrity Versus Despair | 177 | ||
| Consumption in Stages 6 Through 8 | 179 | ||
| Having a Child | 183 | ||
| Bridging the Gap | 185 | ||
| Time Orientation | 186 | ||
| Stuff Happens | 193 | ||
| Midlife Crisis | 193 | ||
| Quarter Life Crisis | 194 | ||
| Divorce | 195 | ||
| Job Related Crises | 196 | ||
| References | 203 | ||
| 8 Childhood and Younger Children: The Gaze from Developmental Psychology | 207 | ||
| Younger Children | 207 | ||
| Predispositions from the Past | 208 | ||
| Doing Experiments with Babies | 208 | ||
| Social Animals | 211 | ||
| Learning and Changing in the Womb | 213 | ||
| Infancy | 216 | ||
| The Object Concept: How Does This Relate to Children’s Understanding of Brands? | 221 | ||
| The Preschool Child | 223 | ||
| That’s Mine! Can Preschoolers Understand Ownership? | 224 | ||
| Number and Piaget’s Ideas About Conservation | 227 | ||
| Children’s Understanding of Other People | 229 | ||
| References | 234 | ||
| 9 The Older Child: Becoming a Serious Consumer | 237 | ||
| Older Children | 237 | ||
| Consumer Socialisation | 238 | ||
| Financial Socialisation | 240 | ||
| Money, Money, Money… | 241 | ||
| Children and Brands | 243 | ||
| Executive Functioning | 244 | ||
| Children’s Understanding of Advertising | 248 | ||
| Advertising, Marketing and Promotion | 248 | ||
| The Literature on Advertising to Children | 251 | ||
| The Locus of Meaning | 257 | ||
| Digital Media | 260 | ||
| Children in the Ecology of Advertising | 263 | ||
| References | 269 | ||
| 10 Children, Ownership and Possessions: The Origins | 275 | ||
| Ownership and Possession: The Origins | 275 | ||
| Cultural Capital and a French Intellectual | 276 | ||
| Children, Ownership and Possession | 278 | ||
| Gift Giving | 281 | ||
| Back to Ownership | 290 | ||
| Transitional Objects | 291 | ||
| Young Children | 293 | ||
| Older Children | 295 | ||
| Adolescence | 298 | ||
| Self and Identity in Adolescence | 299 | ||
| Summary | 302 | ||
| References | 306 | ||
| 11 Ownership and Possessions: The Adult Perspective and into the Future | 311 | ||
| Ownership—The Adult Perspective | 311 | ||
| Dematerialisation | 314 | ||
| Re-embodiment | 320 | ||
| Distributed Memory | 321 | ||
| The Social Internet | 321 | ||
| Ownership and Growing Older | 325 | ||
| References | 329 | ||
| 12 And Now the End Is Near… | 333 | ||
| And Now the End Is Near… | 333 | ||
| Terror Management Theory | 334 | ||
| A Quick Primer on Materialism | 336 | ||
| More on Terror Management | 338 | ||
| …and a Funeral | 339 | ||
| References | 345 | ||
| Index | 348 |